Digital Marketing

Digital marketing is about integrating digital into all facets of marketing ranging across digital analytics, market research & technology to business design & online strategy.

We help clients make ‘a dent in the universe’ through impactful marketing strategy and operations to power long-term growth.

“Ignoring online marketing is like opening a business but not telling anyone.” (KB Marketing Agency)

Overview of our approach

  • Digital Marketing StrategyMastering digital marketing and personalization means reaching the right customer with the right message through the right channel. 
  • Marketing TechnologyWe help clients decide when to build, buy, or rent. And we ensure that their marketing technology stack is never more complex—or costly—than it needs to be.
  • Optimization – We bring a test-and-learn approach to marketing while being agile.
  • First Party Data – We help clients develop the use cases, data governance, tech platforms, and ways of working that let them access, integrate, and unleash first-person data.

Our main focus

By combining digital expertise and strategy, we help companies seize the full potential of E-Commerce.

There are a lot of things to get right: E-Commerce pricing and digital product strategies; digital organization and operating models; new ways of working; cutting edge technologies; and new insights about what works – and doesn’t work – for sales in E-Commerce.

  • Measuring and Improving Marketing Performance: We work with clients on marketing measurement to define key success metrics, leverage analytics to assess results, and translate insights into impact.
  • Mastering Digital and Data-Driven Marketing: We help clients discover and prioritize innovative digital opportunities and maximize digital-marketing efficiency at the top and bottom of the funnel.
  • Optimizing the Marketing Organization: We help clients build strong governance, strengthen marketing operations, and foster a culture that encourages innovation and agility.
  • Understand the customer journey: Leverage key digital tools, demand analytics, and the LTV/CAC ratio.
  • Integrate channels: Align online and offline channels using next-generation sales management etc.
  • Optimize sales processes: Integrate digital tools (inbound marketing, data-driven, customized offers).

Our approach begins by diagnosing the client’s current innovation processes and results, and then helping them build distinctive capabilities to drive future performance.

Those capabilities include open innovation networks and product development and lifecycle management processes that enable companies to bring the right new products to market faster.

Why clients choose us

Community of Experts

We believe in open collaboration models to ensure that clients’ interests are prioritized.

We also have a Community of Experts to leverage a pool of skilled people from various industries, functions and technology areas.

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Bionic Future

We believe in the power of combining technology with human capabilities to achieve performance.

We partner to offer capabilities in ‘older tech` areas i.e. software, cloud, UX and `new tech` i.e. metaverse, AR, VR and AI.

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Swiss Roots

Our root is Zurich, Switzerland. However, we believe the world will be more interconnected.

We aim to be the ‘bridge’ between Europe, especially Switzerland, and fast-growing regions Asia, Middle East and South America.

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Innovation Strategy By capturing customers and markets insights, and then understanding, targeting, and delivering the right “value mix,” we set strategies that improve profitability and fuel growth.

Customer Experience Design

  • Customer growth strategy

  • Customer segmentation

  • Experience strategy design

  • Value proposition development

  • Customer insights and analytics

We help clients evaluate customer landscape, determine which segments they should focus on, and engage with those customers in every interaction across products, services, solutions, and brand messaging.

From Switzerland - to anywhere in the world!