E-Commerce Market Switzerland 2022

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Swiss online consumption declines slightly in 2022.

HANDELSVERBAND.swiss has conducted the overall market survey for online retail in Switzerland together with GfK and in cooperation with Swiss Post.Online retail in Switzerland records a decline of 2.8 percent in 2022.

  • Decrease in numbers:
    In 2022, Swiss consumers purchased goods and merchandise online for 14 billion Swiss francs. This corresponds to a decrease of 0.4 billion Swiss francs or 2.8 percent compared with the previous year.
  • Decrease in percent:
     In 2022, online consumption is down 2.4 percent on the previous year, while online purchases from abroad are down 5 percent.
  • Increase:
     Online purchases from Swiss online stores (.ch domains) increased by 44 percent compared to 2019.
  • Specific segment:
     In the home electronics/household appliances segment, every second franc is spent online.

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